Strides Pharma
Enterprise website redesign · Lead UI/UX Design
Welcome.
I design clear, human-centered digital experiences where visual craft, UX thinking, and practical product decisions come together.
UI/UX Designer · Product-focused · 7 years experience
Selected Works
Selected projects that show how I move from research and complex requirements to clear product decisions and polished interfaces.

Welfare access system · Product Design + UX Research
Pharma expiry recovery OS · Product Strategy + UX
Enterprise website redesign · Lead UI/UX Design
Food, flavor, and a warm digital identity.
Brand-led digital experience · UI + Visual Design
Approach
A simple product-design approach that shows how I move from evidence to decisions, and from decisions to a clear, buildable experience.
Research the behaviour behind the problem. Interviews · observation · stakeholder conversations · competitive research
Turn evidence into a clear product direction. Problem framing · insights · opportunity areas · prioritisation
Translate decisions into usable experiences. IA · flows · interaction design · prototyping · visual systems
Test assumptions and improve the experience. Usability testing · iteration · accessibility · developer collaboration
Experience
7 years across visual design, UI and UX. My progression shows how visual craft grew into deeper product thinking, usability, systems and delivery.
Digital product practice
UI and visual design
Visual design foundation
About Me
I’m a UI/UX designer evolving toward Product Design, combining 7 years of visual craft with research, systems thinking, and end-to-end execution.
I started in visual design and moved deeper into digital products—UI, user flows, prototypes, usability, accessibility, stakeholder collaboration, and developer handoff.
EDUCATIONMBA · Digital Media & Communication Marketing
Bachelor of Fine Arts
User research · synthesis · problem definition
Information architecture · flows · prototyping · usability testing
UI craft · accessibility · design systems · developer handoff
Research · Product thinking · Interaction design · Visual craft · Accessibility · Prototyping · Collaboration · Handoff
Visual & Handwork Archive
A smaller archive of the visual work behind my product practice — typography, brand explorations, posters, campaigns, iconography, and graphic composition.